Consumer Products Industry - Poh Kong

4.1.3Properties Hold LIST OF PROPERTIES 4.2Companys Management 4.2.1 Corporate culture Board Of theatre directors. a. YG BHG DATO CHOON YEE SEIONG executive Chairman and Group Managing manager Yg Bhg Dato Choon Yee Seiong, age 55 years, a Malaysian, was appoint to the Board of Directors of Poh Kong Holdings Berhad (PKHB) as Executive Chairman and Group Managing Director on 13 January 2004. As one of the founders of the Company in 1976, he is a visionary entrepreneur, and has helmed the Poh Kong Group since its inception as Poh Kong Jewellers (PKJ). Yg Bhg Dato Choon is responsible for the boilers suit strategic and marketing directions, management policies and refinement of PKHB. Over the years, he has been instrumental in the acquisition of companies, the winning development of a portfolio of international tags and retail concept stores. He has proven that jewelry retailing is a serious task which requires resilience, mettle, a soundly head for numbers and, most of all, trueness and passion. Under his leadership, he has expanded PKJ retail stores to 95 outlets qualification it the largest jewellery concatenation store nationwide. In 2001, under his supervision, a manufacturing facility in Shah Alam was established to create liquid ecstasy designs by a team up of skillight-emitting diode master craftsmen.

His determination to take over the finest in jewellery resulted in the set up of the offshoot ever, exclusive Schoeffel for Poh Kong flagship store at Pavilion Kuala Lumpur in 2007 and was tending(p) the exclusive statistical distribution and marketing rights of the Schoeffel brand in Malaysia and sou-! east Asia. The following year, Poh Kong and Schoeffel officially installed a range of exquisite watches called the Schoeffel conviction Collection. In 2009, Yg Bhg Dato Choon led Poh Kong in collaborating with Luca Carati, one of Italys oldest and esteemed jewellers, to launch the exclusive brand in Malaysia. He has won prestigious awards, such as the 19 Years At The acme Award effrontery by Malaysia Tatler...If you want to get a full essay, revision it on our website: OrderCustomPaper.com

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