Situation Analysis

1.Situation Analysis coffee bean culture widely spreads in Hong Kong, especially in recent years, every café is full of people and they be getting to know much than about deep brown. The number of café in Hong Kong is growing, for examples, Starbucks, one of the famous café chain stores in Hong Kong, opened more than 100 outlets in Hong Kong since 2000. Pacific Coffee and McCafe also divided up 94 stores in 2010. In order to gaining insight in this potential merchandise, WMF is planning to launch a coffee have kittens mechanism which is small size and well admit for the commercialize so as to fulfill the customer involve and present value to the customers. WMF has a long history on manufacturing and figure high quality housew be and started to produce coffee machine in 1927. With their rich experience and the technology, we are expecting to penetrate to the food market efficaciously and efficiently. 2.Market Summary ?Target Market ?Coffee drinkers ?Young & Energetic Professionals ? conservative consumers ?Office use market (person who is influencing in office installment purchasing) ?Geographic ?Hong Kong ?Market Demographics ? phallic and Female ?Age 25 up ?High training Level ?Consumers who see drinking coffee as a lifestyle, it is an pleasant activity ?Strong consuming power will to spend on coffee ?Market Needs Consumers are looking for trendy design of houseware for enhancing their lifestyle. Additionally, they privilege to have a user friendly and less time consuming lash-up for making food. WPF is providing the following important elements to fulfil the consumers needs: ? mathematical product Design WMF1 is one of the smallest coffee machines in the orbit with modern, fashionable and innovative design. As the size of Hong Kongs apartments is slackly small, consumers are tending to purchasing small cooking appliance. WMF1 provides this requirement advantage to the consumers. ?Havin g a high quality brewed coffee in 1 minute ! Hong Kong life is fast pacing. People...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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